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Diffbot

Diffbot

Turn the web into a structured database

8.5
⭐ Editor: 8.5
Last updated: June 2026Freemium

What is Diffbot?

Diffbot is an autonomous web-scale system that crawls the entire public web and extracts structured data, building the world's largest automated Knowledge Graph. Think of it as Google for structured data—but with APIs that let you treat the web like a database you can query on demand. Founded by Mike...

How to Use Diffbot

Getting started with Diffbot is quick and requires no upfront commitment. Follow these steps to sign up for a free account, get your API token, and make your first data extraction call.

1

Create your free account

Visit diffbot.com and click 'Get Started for Free'. No credit card is required—you'll instantly receive 10,000 credits to begin experimenting with Diffbot's APIs and data extraction capabilities.

2

Obtain your API token

After logging in, navigate to the Dashboard section. Here you'll find your unique API token, which authenticates all your requests. Copy this token and keep it secure—you'll use it in every API call.

3

Make your first API request

Use the Extract API to pull structured data from any webpage. Send a GET request to https://api.diffbot.com/v3/article with your token and target URL. You'll receive a JSON response with the article's title, author, publish date, and full text content.

4

Explore the Knowledge Graph

Try the Knowledge Graph Search API to query Diffbot's pre-crawled database. Search for organizations by industry, retrieve company profiles with revenue and funding data, or find recent news articles on a specific topic—all without crawling a single page yourself.

Diffbot Core Features

Organization data extraction with 50+ structured fields for over 246 million companies and non-profits
News and article data with entity matching, topic-level sentiment, and full-text extraction from 1.6 billion items
Retail product data retrieval including brand, images, reviews, offers, and prices for 3 million+ products
Forum and discussion data analysis with entity linking and sentiment detection for community insights
Event data extraction with full descriptions and normalized start/end times for 23,000+ public events
Bulk Extract API for high-volume page extraction without writing custom parsing rules
Crawl Service that turns any website into a structured database of products, articles, or discussions
Natural Language API for entity, relationship, and sentiment extraction from raw text up to 10,000 characters
Knowledge Graph Search for querying structured data including news, organizations, and people profiles
Knowledge Graph Enhance for enriching existing datasets with up-to-date entity records and attributes

Diffbot Use Cases

  • 1Market intelligence and competitive analysis: Pull up-to-date organization profiles, funding rounds, and revenue data to track competitors and identify market trends without manual research.
  • 2Media monitoring and sentiment analysis: Ingest news and article streams with entity extraction and sentiment scoring to track brand mentions and industry developments in real-time.
  • 3E-commerce price and product aggregation: Retrieve product catalogs, images, reviews, and pricing across multiple retailers to build comparison shopping engines or monitor competitive pricing.
  • 4Data enrichment for CRM and BI platforms: Enhance existing customer or company records with fresh web-derived attributes like revenue, headcount, social profiles, and recent news mentions.
  • 5Academic research and data science projects: Leverage the free tier to collect large-scale structured web data for research papers, market analysis, and training machine learning models.

Pros and Cons of Diffbot

Pros

  • Massive pre-crawled dataset covering billions of web pages with structured data ready for immediate use across multiple domains
  • No-code extraction eliminates the need to build and maintain custom web scrapers or crawling infrastructure
  • Credit-based pricing with a generous free tier that doesn't require a credit card, perfect for prototyping and small projects
  • Proven adoption by top-tier companies including Andreessen Horowitz, Sequoia, FactSet, and Snap with robust enterprise support

Cons

  • Credit-based pricing model can be confusing for new users and requires careful estimation of per-activity costs before scaling
  • Rate limits on the free tier (5 calls per minute) are restrictive for rapid prototyping and large-scale testing scenarios
  • No self-hosted or on-premise deployment option, creating full dependency on Diffbot's hosted cloud infrastructure

Diffbot vs Top Alternatives

FeatureScrapingBeeApifyBright Data
Pre-crawled datasetNo pre-crawled dataLimited pre-crawled datasetsLarge proxy network only
Credit-based pricingUsage-based pricingUsage-based pricingSubscription-based pricing
No-code extractionRequires custom scraping codeRequires custom actorsRequires manual configuration
Free tierFree tier with 25 API creditsFree tier with $5 monthly usageNo free tier

Diffbot Pricing

Free tier available — no credit card required

Free

$0/month
  • 10,000 credits/month
  • 5 calls/min rate limit
  • Unlimited team members
  • Dashboard and API access
  • Chat/email support

Startup

$299/month
  • 250,000 credits/month
  • 5 calls/sec rate limit
  • Unlimited team members
  • Custom SLA
  • Chat/email support

Plus

$899/month
  • 1,000,000 credits/month
  • 25 calls/sec rate limit
  • 25 active crawls
  • 3 user licenses
  • Chat/email support

Enterprise

Custom/month
  • Bespoke credit allotment
  • >25 calls/sec rate limit
  • 100+ active crawls
  • Custom user licenses
  • Premium SLA and managed solutions

Diffbot FAQ

What is Diffbot and how does it work?+
Diffbot is an autonomous web-scale system that crawls the entire public web and extracts structured data. It uses computer vision and natural language processing to understand web page structure and extract entities, relationships, and attributes, making the web queryable like a structured database.
Is Diffbot free to use?+
Yes, Diffbot offers a free tier that provides 10,000 credits per month with no credit card required. This is perfect for hobby projects, prototyping, and small-scale data collection without any upfront commitment.
How does Diffbot's credit-based pricing work?+
Each API call consumes a certain number of credits based on the operation. For example, one page extraction costs 1 credit, while a Knowledge Graph record retrieval costs 25 credits. You purchase credit packages monthly, and unused credits expire at the end of each billing cycle.
What kind of data can I extract with Diffbot?+
Diffbot can extract organization profiles with 50+ fields for 246 million+ companies, news articles with sentiment analysis for 1.6 billion+ items, retail product data for 3 million+ products, forum discussions, event details, and more. The platform covers a broad range of structured data types.
Does Diffbot require coding to use?+
Yes, Diffbot is primarily API-based, so some programming knowledge is needed to integrate it into your applications. However, the APIs are well-documented with SDKs and no custom scraping rules are required—just make API calls to get structured data.
How is Diffbot different from traditional web scraping?+
Unlike traditional scraping that requires custom parsers for each website, Diffbot uses computer vision and AI to understand page structure automatically. It also maintains a massive pre-crawled dataset so you can query historical data without crawling it yourself.
What rate limits does Diffbot impose?+
Rate limits vary by plan: the Free tier allows 5 calls per minute, Startup allows 5 calls per second, and Plus allows 25 calls per second. Enterprise plans can be customized for higher throughput and dedicated capacity.

Diffbot Review — Editor's Score

Who Should Use Diffbot?

Diffbot is ideal for developers, data scientists, market researchers, and businesses that need reliable structured web data at scale. It's particularly well-suited for teams building market intelligence dashboards, media monitoring tools, e-commerce aggregators, or any application that requires up-to-date web data without the overhead of maintaining custom crawling infrastructure.

8.5
Overall Score
Functionality
9
Ease of Use
7
Value for Money
8
Support
8

Diffbot is the most powerful web data extraction platform we've tested, offering a massive pre-crawled dataset and AI-powered extraction that eliminates the need for custom scrapers. Its credit-based pricing and generous free tier make it accessible for small projects, while enterprise-grade features handle the biggest data needs. The main downsides are the learning curve around credit costs and the lack of a self-hosted option.

  • World's largest automated Knowledge Graph with 246M+ company profiles
  • AI-powered extraction that understands any web page structure automatically
  • Generous free tier with 10,000 monthly credits and no credit card required
  • Trusted by 400+ companies including Andreessen Horowitz, Sequoia, and Snap
Review by BuzzWithAI Editorial Team • 2026-06-05T15:30:48.541336

📺 Diffbot Tutorials & Introduction

Diffbot Knowledge Graph Tutorial: Master AI Web Data Extraction ...

Automate Cold Email First Lines with Diffbot & ChatGPT - YouTube

Knowledge Graph Technology Showcase Honest Review - YouTube

Keywords:

#web data extraction#knowledge graph#structured data#market intelligence#competitive analysis#natural language processing#entity extraction#e-commerce data#news monitoring#API#business intelligence#web scraping