Consensus
AI demo automation for B2B sales teams
What is Consensus?
How to Use Consensus
Getting started with Consensus takes about a week of focused setup, but the payoff is a library of interactive demos that work around the clock. Here's how to create your first AI-powered demo experience from scratch.
Record or upload your product footage
Start by recording your screen as you walk through your product's key workflows, or upload existing product videos and screenshots. Consensus supports multiple video files so you can stitch together different features into a single demo experience.
Map out your branching logic and decision points
Use Consensus's visual builder to create decision points where prospects choose their own path — for example, 'I'm interested in analytics' vs. 'Show me collaboration features.' Each choice leads to a different video segment or screen, creating a personalized journey.
Set up the AI chatbot with custom responses
Configure the AI chatbot that will appear alongside your demo. You can pre-write answers to common objections and questions, or let the AI pull responses from your uploaded content. The chatbot engages visitors in real-time, simulating a live conversation.
Customize branding, CTAs, and follow-up triggers
Add your company logo, brand colors, and custom call-to-action buttons (e.g., 'Book a meeting,' 'Start a free trial'). Then define automated follow-up rules — for instance, send a Slack alert to the assigned AE when a prospect watches more than 80% of the demo.
Publish, share, and analyze performance
Share your demo via a unique link, embed it on your website, or send it directly from your CRM. Monitor the analytics dashboard to see which features generated the most engagement, where prospects dropped off, and what questions they asked — then iterate based on real data.
Consensus Core Features
Consensus Use Cases
- 1Scaling B2B product demos without hiring more sales reps: Replace repetitive live demos with interactive on-demand experiences that prospects can access anytime, letting your AEs focus only on high-intent, late-stage opportunities.
- 2Qualifying leads faster with behavioral data: Use Consensus to track exactly which product features a prospect explored, how long they spent on each section, and whether they asked questions — then score and route leads based on genuine engagement signals.
- 3Shortening enterprise sales cycles with personalized buyer journeys: Create custom demo paths for different industries, company sizes, or buyer personas so each prospect sees only the most relevant parts of your product without sitting through irrelevant slides.
- 4Enabling channel partners and SDRs to demo your product effectively: Equip your non-technical teams (SDRs, partners, resellers) with polished, on-brand demo experiences they can send with confidence, even if they've never used your product hands-on.
- 5Generating competitive battle cards from demo analytics: Analyze which features prospects compare most often and what objections they raise in the AI chat, then arm your sales team with data-backed talking points to win competitive deals.
Pros and Cons of Consensus
Pros
- Massively reduces the time AEs spend on repetitive live demos — some teams report reclaiming 10+ hours per rep per week once they shift to interactive on-demand experiences.
- The AI chatbot and conditional branching create a genuinely interactive experience that feels less like watching a recording and more like having a guided conversation with a sales rep.
- Granular analytics provide unprecedented visibility into what buyers actually care about, turning demo interactions into a rich source of lead intelligence for both sales and marketing teams.
- Integrations with major CRMs and video platforms are robust out of the box, so you can plug Consensus into your existing workflow without heavy IT lift.
✕ Cons
- Pricing is enterprise-oriented and starts at a significant annual commitment ($15K+/year), which puts it out of reach for small startups and solo founders who just need a simple demo tool.
- There is a meaningful learning curve for building sophisticated branching demos; marketing and sales ops teams will need dedicated time to set up conditional paths and map out the buyer journey logic.
- The platform is heavily focused on the demo use case — if you're looking for a broader sales engagement or conversation intelligence platform that also does call recording and coaching, Consensus may feel too narrow.
Consensus vs Top Alternatives
| Feature | Gong | Loom | Chorus | Walnut |
|---|---|---|---|---|
| Core functionality | Demo automation with interactive branching | Interactive choose-your-own-path demos | Primarily demo automation, not call recording | Interactive product demos with branching |
| AI capabilities | AI chatbot answers prospect questions live | Built-in AI buyer chatbot | AI chatbot for buyer questions | AI chatbot for live Q&A |
| Analytics depth | Behavioral analytics on demo interactions | Granular engagement tracking per feature | Behavioral intent data from demos | Detailed demo analytics dashboard |
| Sales workflow fit | Focuses on pre-sale demo experience | CRM integration with Salesforce & HubSpot | Built for B2B sales demo scaling | CRM sync and sales workflow automation |
Consensus Pricing
Growth
- Up to 3 users
- Unlimited interactive demos
- AI chatbot & personalization
- Basic analytics
- CRM integration (1)
- Email support
Pro
- Up to 10 users
- Everything in Growth
- Advanced branching & logic
- Custom branding & CSS
- Multi-language support
- Priority support
Enterprise
- Unlimited users
- Everything in Pro
- SSO & SAML
- Dedicated CSM
- API access
- Custom integrations
- SLA guarantees
- Advanced security & compliance
Consensus FAQ
What is Consensus CRM and how does it work?+
Is Consensus CRM free to use?+
How is Consensus different from recording a Loom or using Zoom?+
Does Consensus integrate with Salesforce and HubSpot?+
What kind of companies use Consensus?+
Can I build a demo without coding or design skills?+
Does Consensus offer conversation intelligence or call recording?+
Consensus Review — Editor's Score
Who Should Use Consensus?
Consensus is ideal for mid-market and enterprise B2B sales teams that handle 20+ live demos per week and need to scale without hiring more reps. It's also a strong fit for marketing teams that want to embed interactive product experiences on their website and capture buyer intent signals without forcing a sales call.
Consensus is a powerful niche player in the demo automation space — it does one thing (interactive product demos) and does it exceptionally well. For B2B teams drowning in repetitive demo requests, it's a legitimate force multiplier that AI-personalizes the buyer journey and surfaces actionable intent data. It won't replace your need for a full conversation intelligence platform, but as a dedicated demo experience engine, it's best-in-class.
- Interactive branching demos that adapt to each prospect in real-time
- AI chatbot provides instant answers without a live rep
- Granular engagement analytics reveal exactly what buyers care about
- Seamless CRM integrations keep data flowing without manual entry
📺 Consensus Tutorials & Introduction
A quick introduction to key features of an AI lit review tool - YouTube
Consensus AI: The Ultimate Academic Research Engine - YouTube
Consensus AI - FREE AI Tool for Literature Review - YouTube
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